Normativity- Its relating to, or deriving from a standard or norm, especially of behaviour.
Binary opposition-It’s a relation between the members of a pair of linguistic items, as a pair of distinctive features.
Deconstruction- A method of critical analysis of philosophical and literary language which emphasizes the internal workings of language and conceptual systems
Difference- A point or way in which people or things are dissimilar
Rein scribe- To re-establish or rename in a new and especially stronger form or context
Cognitive dissonance- An anxiety that results from simultaneously holding contradictory or otherwise incompatible attitudes or beliefs.